Product
From user research and prioritization to UX, architecture and launch. I own the call.
GridHired, full lifecycle · JustGold, ideation to launch
Portfolio · Dubai, UAE
AI Product Leader
I spec it.I ship it.I grow it.
I take products from first spec to commercial scale. I founded GridHired and grew it to 593 paying members, and led JustGold's mobile product from concept to launch, on a platform with AED 21M+ in cumulative customer gold and silver purchases.
X-ray
move the red drop over a number to seetap a number to see the decision behind each number
593unique paying membersGridHired · initial launch periodSpec: Defined the AED 25 annual membership proposition. Ship: Stripe payments, authentication and database security in production. Grow: Reported alongside 610 registered users, same launch period.
4,500+jobs listedGridHired · 700 company listingsSpec: Job discovery and company discovery at the core. Ship: Python collector, ~1,000 jobs a day, USD 200 → ≤5 a month. Grow: Supply side of the marketplace, alongside 700 companies.
AED 21M+cumulative customer purchase valueJustGold · company-wide, gold & silverSpec: Led the mobile product from ideation to launch. Ship: KYC and API integrations, iOS and Android, a team of 7 to 8. Grow: Platform-wide, as published on justgold.app. Not personal revenue.- 12+years in product, technology & growthUber · Google · C2 · InsigniaSpec: Owned operational requirements for Uber driver onboarding. Ship: Coordinated delivery with product, design and engineering. Grow: 470 Uber Eats partners. AED 170M+ media managed at C2.
- Product
- Build
- Growth
- 593 paying members
- 4,500+ jobs listed
- AED 21M+ gold & silver sold
- 12+ years in product, technology & growth
- 470 restaurant partners
- AED 170M+ media managed
Build
Production AI features, platform architecture and engineering teams that ship.
LLM + deterministic scoring · team of 7 to 8 · USD 200 → ≤5 a month
Growth
Pricing, acquisition and partnerships that turn a launch into a business.
593 paying members · du Pay B2B2C · AED 170M+ media managed
Now showing · Feature 01
GridHired
An AI-enabled GCC jobs marketplace: company discovery, job access and candidate intelligence in one product.
Founder & CEO · Independent product venture
June 2026 to present · Launched October 2026
Visit gridhired.com ↗
700
company listings
4,500+
jobs
610
registered users
593
unique paying members
Initial launch period · distinct metrics, same reporting period
Three calls
that made it.
tap a card to flip it
Production architecture, simplified
How a CV becomes a match score
- CV in
- Extraction
- Deterministic scoring
- LLM, structured output
- Validation
- Fallback
- Score out
Built on Next.js, Firebase, Firestore, Vercel, Stripe, with validation, fallbacks and cost controls in the pipeline.
Engineering cost · job collection
USD 200 / month
BeforeUSD 200
After…
A Python collection system processing ~1,000 jobs a day. Press run.
Reported figures · animated illustration
Now showing · Feature 02
JustGold
A mobile precious-metals investment and purchasing platform in the UAE. Company product: I lead product strategy, engineering delivery and growth.
AED 21M+
cumulative customer gold & silver purchases, platform-wide
Published on justgold.app
AED 10
“Now start with AED 10”: real 24K gold and 999 silver
Published on justgold.app
~24,000
registered customers
15,000
KYC-completed customers
49,673
app downloads
24,716
reported platform-wide transactions, through Oct 4, 2026
JustGold platform, company-wide · I lead product and growth
The customer journey I lead
From download to gold.
tap through it →
iOS and Android apps, released by the team I manage.
● Delivered
- Digital gold purchasing
- Live gold pricing
- KYC onboarding
- Silver
- du Pay B2B2C partnership
◐ In development
Gold Rewards
A partner-funded loyalty redemption initiative. Founder-approved, with journeys, integration architecture, commercial model, MVP scope and pilot metrics defined.
The road here · 2014 to now
Marketplaces.
Media.
Products.
Now building
- GridHiredFounder & CEOJun 2026 to present0 to 593 paying members
- JustGoldHead of Growth & ProductOct 2024 to presentConcept to launch, team of 7 to 8
The commercial engine
- InsigniaHead of Growth · Digital Growth & Customer ExperienceOct 2022 to Sep 202640 to 50 qualified leads a month against a target of 10
- C2 CommunicationsSenior Media Planner & Buyer · Digital Strategy & AnalyticsJun 2022 to Dec 2025AED 170M+ in media investments
- GoogleSenior Consultant, Google AdsMay 2020 to May 2022USD 2.5M to 3M quarterly revenue portfolio
Marketplace roots
- Uber EatsRelationship Manager2018 to 2020Original UAE launch team, 470 restaurant partners
- UberProduct Operations Specialist, Driver App2015 to 2018Contributed to a reported 35% cut in onboarding time
- UberBusiness Analyst2014 to 2015Marketplace performance analysis
MBA, Marketing · Middlesex University Dubai · 2020
Zeeshan Mirza · designed, built and shipped by me